Ticketmaster has faced backlash over dynamic pricing
Following some controversy over dynamic pricing, Ticketmaster previously said in a statement: “The promoters and artist representatives determine the specific pricing for their shows.
“The biggest factor that drives pricing is supply and demand. When there are far more people who want to attend an event than there are tickets available, prices go up.”
Dynamic pricing, explained
Live Nation, the owner of Ticketmaster, uses dynamic pricing, causing ticket prices to rise in response to demand, per the Scotsman.
According to reports, this action is justified in order to stop tickets from being purchased via secondary ticket marketplaces and transferred.
The increased revenue from more expensive tickets would go to the performer as well.
Historically, more expensive or exclusive seats, such as the front row, are subject to dynamic pricing.
Live Nation asserts that the artist, not the company automatically, enforces Ticketmaster dynamic pricing.
Fans have been annoyed at Ticketmaster since Tuesday
Fans of Niall Horan are venting their rage on social media after being booted out of the line to get presale tickets for his live tour due to an alleged "glitch" on Ticketmaster.
Tuesday, May 30, saw the early release of presale tickets. Twitter users instantly made Ticketmaster a hot topic as they aired their annoyance at not being able to go ahead in line.
“If you’re trying to get tickets for Niall Horan and you see this can we start a petition to ban Ticketmaster [for] life, please,” one fan tweeted.
The tweet included a screenshot: “We’ve detected that you are already in the queue for this sale on another device. If you are unable to proceed with your original device, then click ‘Confirm’ to start a new session and rejoin the queue.”
Ticket prices praised by some fans
While some fans are complaining about ticket prices, others are praising the lower prices in some venues.
niall horan understands his fans are Broke and made the tickets cheap as hell
— ash (@SAGPIXI) May 31, 2023Some fans dismayed
The queue is giving some fans problems as they try to purchase tickets.
Some can't get into the queue at all.
One fan tweeted: "The way it's 10 minutes past when tickets were released and i still can't even get into the f*****g queue. I know all the good seats are gone and dynamic pricing is probably all that is left
Fans make puns about prices
While some fans celebrate getting tickets, others are saying they rather not spend the money on them.
One fan, putting a clever spin on the titles of Niall's recent singles—Meltdown and Heaven—wrote: "seeing niall live would be heaven but not with those prices so ill just have a meltdown instead!"
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